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BOTOX® and the male vanity

Brotox - Males Getting BOTOX®


brotox photo BOTOX® ranks high among the most common non-surgical cosmetic procedures for women across the country. Like many other surgical and non-surgical procedures, women outrank men when it comes to enhancing facial features with injections of BOTOX®. Even so, this popular wrinkle reducer is making its presence known among the male population. Along with rhinoplasty and hair transplants, BOTOX® was among one of the most common procedures for men in 2011, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).

A Trend for Men

When used to enhance masculine marvel, BOTOX® treatments are often referred to as “Brotox.” Regardless of the name, this procedure is no longer considered just a frivolous feminine treatment for boosting beauty. More and more men are having plastic surgery and non-surgical cosmetic procedures. The popularity in BOTOX® for men experienced a 10 percent increase between 2009 and 2010, resulting in more than 330,000 men who received Brotox during 2010.

What’s the Driving Force?

So, why the current upswing in BOTOX® for men? The reasons for seeking this type of anti-aging treatment can vary, depending on the individual, but many men turn to the needle during times of upheaval and change. For some, going through a relationship change, such as divorce, can act as a motivating force when it comes to confronting the wrinkles in the mirror and seeking out a resolution to help minimize the signs of aging. Some men simply want to smooth away forehead furrows that tend to create a tired or angry appearance. Others list the current competitive job market as a reason for getting Brotox. They feel that looking younger and fresher gives them a leg up on the hiring list and promotion ladder. Others simply want to look their best at every age and stage of life.

What to Expect

Like other non-surgical cosmetic treatments, BOTOX® has its limitations. It won’t stop the aging process or turn back the clock in a major way, but for men who simply want to shave away some of the fatigue and worry that overshadow handsome facial features, Brotox may be the answer. While women tend to worry more about crow’s feet around the eyes, men don’t seem to be bothered by these little crinkle lines quite as much. Among the male population, BOTOX® is most commonly used to smooth out horizontal creases in the forehead area. Men are often more nervous than women about the pain involved with this cosmetic procedure. Another major concern regards the overall results of the treatment. Men often worry that they will end up with the “frozen look” that was popular among certain actors more than five years ago. Plastic surgeons are sensitive to the fact that most males undergoing Brotox simply want a fresher look without losing the ability to form facial expressions. The temporary paralysis caused by BOTOX® injections wears off over time. Although the time between treatment sessions may vary, most people require upkeep visits about every four to six months.

By Laura Wallace



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